Long-time Media Services Group customer Hi-Torque Publications has upgraded to Élan.Web. This will allow Hi-Torque to manage their CRM, Print/Digital Advertising, Google DFP Ad Server Integration, Subscriptions and Accounting operations from the cloud.
Media Services Group provides software solutions to media companies to manage their advertising operations, subscriptions, book publishing, events and financials.
Founded in 1971, Hi-Torque Publications is the leader in the motorcycle and mountain bike media industry. First launching DIRT BIKE and MOTOCROSS ACTION, and later DIRT WHEELS and ATV UTV ACTION magazines, these titles quickly surpassed all competitors to become the #1 newsstand-selling titles in the marketplace, with the largest core consumer reach in their respective fields. Today, they remain the most powerful media source in the industry today.