Magazine Solution - Features
Click to view more on these features:
- Customer Relationship Management (CRM)
- Élan Ad
- Élan Internet Ad
- Élan Engage Advertiser Portal
- Circulation Management
- Subscription Management
- JournalDesigner Issue Planning
Customer Relationship Management (CRM)
Our CRM is specifically designed for the publishing industry to give you instant access to the data that helps you identify sales opportunities and maximize closing potential. Use the CRM to tracks prospects and existing clients and to view history, order status, future orders, credit history and current receivables.
Ideal for consumer and business to business magazine publishers, Élan Ad handles ad order entry, billing, rate cards and issue management as well as production workflow, competitive ad tracking and market share analysis. The Classified Advertising application within Élan Ad is designed to handle both line listings and classified display ads from start to finish.
Learn more about Élan Ad software for print advertising.
Our Internet module manages, records and bills advertising sales on one or many web sites. Developed specifically to accommodate the unique and frequently changing requirements of web advertising, Élan Internet Ad can be used stand-alone or in a shared database with Élan Ad. Interactive ads can be priced using a variety of methods including fixed rates, cost per impression, cost per click and cost per hit. Élan Internet Ad delivers tools for efficient workflow and billing management along with advanced tracking and reporting capabilities.
Our Élan Engage Advertiser Portal allows your advertising customers to connect with you anytime, anywhere and do web self-service. View, pay and reprint invoices, view, approve and e-sign proposals, view and manage upcoming orders- even sell remnant ad space.
Selling Subscriptions has evolved over time from traditional print subs to digital and online access. Élan Subs continues to serve the needs of publishers, both traditional and cutting-edge. Incorporating order entry, ecommerce interface, electronic imports, marketing, billing and fulfillment, Élan Subs has the flexibility and functionality to handle paid, controlled, audited publications, as well as newsletters and journals. Related modules handle single copy sales as well as book and product fulfillment.
MSGL has partnered with DataPlan to integrate JournalDesigner into our magazine solution. While planning the contents of an issue, JournalDesigner takes into account such important elements as ad-customer requirements [exclusion of competitive ads, editorial environment etc.], and technical specifications [coupons, stickers, color schemes] as well as editorial preferences. These factors are all brought together and evaluated as an issue moves through the planning stages and is brought to press.
The Media Services Group has developed a comprehensive approach to eCommerce that provides a direct and secure connection from your website to your back-end circulation database automating new subscriptions and renewals with ease.
The core of our financial solution software is an advanced relational database which provides exceptional flexibility for the accounting process. The cornerstone of the database and software is a versatile chart of accounts and accounting calendar. This gives each client the freedom to capture and work with data in a manner consistent with their unique operating requirements. The financial suite includes accounts receivable , collections, accounts payable, fixed assets and general ledger, with financial reporting and budgeting capabilities.