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THE MEDIA SERVICES GROUP ANNOUNCES PARTNERSHIP WITH SALESFORCE.COM
Stamford, CT – September 18, 2008 – The Media Services Group (MSGL), a leading provider of software for publishing and media businesses, has announced a strategic partnership with Salesforce.com to develop integration packages between Salesforce.com’s CRM products and MSGL’s Élan Ad™ and Élan Book™ systems.
The Book product interface will also work with CISPUB-SQL and Cats-SQL products.
Each integration package will include 2 key components: (1) a customized version of Salesforce.com, built specifically to support book and/or ad sales workflow, and (2) a flexible data integration engine that makes it possible to share customer, order, billing and other data between the Élan™ and Salesforce.com applications.
"Salesforce.com is a well-known leader in CRM applications and an obvious partner for us,” explains Jeff Shine, President and CEO of The Media Services Group. “Our applications and technology are complimentary, making it possible to support the important workflow integration needs of publishers." Jeff continues, "We are bringing more than a decade of our own CRM experience to bear on this project and anticipate a hugely successful roll-out."
The Media Services Group was among the first software companies to develop a CRM product for publishers, with the release of Sales Prospector™ in 1997. In 2007 Sales Prospector became part of the Élan suite of products and was renamed Élan CRM™. The company will continue to develop and support the Élan CRM product, offering the Salesforce.com integration packages as an alternative to customers interested in, or currently running Salesforce.com.
The Élan™ Salesforce.com integration packages are scheduled for release in Q1 2009.
ABOUT THE MEDIA SERVICES GROUP
The Media Services Group (MSGL) is a leading developer of integrated software solutions for global media businesses. Founded in 1985 to service the magazine advertising industry, today MSGL has expanded into virtually all facets of the publishing enterprise, including complete Advertising Management, Exhibition and Conference Management, Circulation Fulfillment, Book Publishing, Directory Publishing and Membership Management.
MSGL customers represent a broad and diverse cross-section of successful media businesses - including many of the largest and most influential publishers in the world today. In all, some 10,000 publishing professional are actively using MSGL applications at over 400 media companies around the world.
In June of 2007, MSGL announced the release of the new Élan™ Framework, inaugurating a new generation of industry-focused software built to support the latest trends and technologies in publishing.
More information online at http://www.msgl.com
ABOUT SALESFORCE
Salesforce.com is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of SaaS applications, including its award-winning CRM, has revolutionized the ways that customers manage and share business information over the Internet.
As of July 31, 2008, salesforce.com manages customer information for approximately 47,700 customers around the world. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM".
For more information please visit http://www.salesforce.com
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