MARTHA STEWART LIVING OMNIMEDIA SELECTS ÉLAN SALESFORCE.COM INTEGRATION

Martha Stewart Living Omnimedia (MSLO) has selected Media Services Group's (MSGL) Élan Salesforce.com Integration for Ad Sales. This will integrate their existing Élan Ad management system with their Salesforce.com CRM. This integration includes 2 key components: (1) a customized version of Salesforce, built specifically to support the ad sales workflow, based on MSGL’s 10+ years of experience delivering CRM solutions for publishers and (2) a configurable data integration engine that makes it possible to share customer, order, billing and other data between the Élan and Salesforce applications.

MSLO operates as an integrated media and merchandise company in the United States. It creates media and merchandise in the areas of cooking and entertaining, holidays, crafts, home, whole living, weddings, organizing, and gardening. The company operates in four segments: Publishing, Merchandising, Internet, and Broadcasting. The Publishing segment publishes magazines, books, and newsletters relating to home and women’s lifestyle, cooking, weddings, and whole living. The Merchandising segment designs merchandise and related packaging, promotional and advertising materials, and the licensing of various trademarks owned by the company, in connection with retail programs conducted through third-party retailers and manufacturers. The Internet segment engages in the online ad sales primarily through its Web site, marthastewart.com; sale of flowers; and sales of digital photography products. The Broadcasting segment produces television and satellite radio programs, and distributes these programs in existing and repurposed formats.

The company was founded in 1996 and is based in New York, New York.

Company Website: www.marthastewart.com/