Business has its challenges. Your software doesn't have to be one of them.
On the heels of InterMedia Partners' $170m acquisition of 17 of Primedia's well-known hunting, fishing and shooting magazines, the new InterMedia Outdoors has announced their selection of the Élan system to manage and grow their business. Details of the agreement include the use of Élan Ad, Internet Ad and Classified Ad via The Media Services Group's industry-leading software hosting service (ASP), which will integrate the company's offices throughout North America.
Some of InterMedia Outdoors' titles include Fly Fisherman, Game & Fish, Florida Sportsman, In-Fisherman and Guns & Ammo. In addition to traditional magazine publishing, InterMedia Outdoors has a multi-platform strategy including the market's leading online/digital network, 11 top-rated TV series, syndicated radio, consumer events, and brand-driven merchandising businesses.