HYBRID MOM PLANS INTEGRATION ON NEW ÉLAN PLATFORM

Hybrid Mom

Hybrid Mom Consulting & Media Group has reached an agreement with The Media Services Group (MSGL) to license the Élan™ software suite. Details of the agreement will provide Hybrid Mom with a single, integrated software system that will manage a broad range of business functions. The company has licensed the Élan Ad, Internet Ad, Circ, Book, CRM and Membership modules via MSGL’s high-security ASP (Application Service Provider) facilities.

Hybrid Mom is part of a growing number of publishing businesses that are opting for a SaaS (Software-as-a-Service) licensing model – in place of a traditional "inhouse" software implementation.

Hybrid Mom is a multi-platform network focused 100% on today’s mom market, recognizing and communicating with moms not only as parents, but as women with personal and career aspirations. Their network includes: Hybrid Mom Consulting, Hybrid Mom Magazine, Hybridmom.com and the Hybrid Mom Bloggers Network.

Company Website: www.hybridmom.com