ÉLAN EXHIBITION MANAGEMENT

The Exhibition module, part of ÉLAN Event management system, is a comprehensive software package that helps you manage all aspects of exhibition sales and accounting. It can work stand-alone, or optionally as part of MSGL's fully integrated enterprise software.

The Exhibitions module was designed for easy data entry of stand/booth/stand sales, services, sponsorships, and misc product sales. However, its greatest benefit is the ability to get meaningful data from the comprehensive database of information that we maintain. Clear and graphical depictions of how you're doing at any point in time are available with the touch of a button. You can get quick answers to questions like:

• "What stand/booth space is left?"
• "How close are we to our target?"
• "What is our stand/booth space revenue? Yield?"
• "How are we doing this year vs. last year in the..."
  • ...Sale of stand/booth space?
  • ...Sales rep?
  • ...Exhibition Hall?
  • ...Customer type?"
• "What services have been ordered?
• "Who needs to order them?"
• "Who hasn't paid up their stand/booth space yet?"

Exhibition Module product features:

• Track stand/booth sales for unlimited number of exhibitions
• Integrated floorplan for sales purposes lets you see what stand/booths are available and drill down to find out more information about a stand/booth/exhibitor or to put in an order for a stand/booth.
• Easy-to-setup exhibition management includes user-defined fields for each exhibition, unique billing rules including scheduled billing and stand/booth sales parameters.
• Exhibition Analysis system for quick, graphical view of exhibition status by order, order status, hall, salesperson, and more.
• Multi-level exhibitor setup enables you to set up parent-child relationships (eg. you can see the business from all of Ford Motor Company or just from the Lincoln division).
• Exhibitor/Agency relationship.
• Multi-exhibition deals (multi-media deals can be sold and tracked if you are using the integrated Ad Manager or Internet Ad Manager modules).
• Super easy one-click access to customer sales and billing information both current and historic.
• stand/booth space can be from a pre-defined listing or a stand/booth can be built "on-the-fly" using user-defined pricing rules. (eg. a 3x3m or 8x10ft regular stand/booth is 100£ per sq/m or $15 per sq/ft.)
• Tracks frequency/priority points .
• Can enter and track any additional costs/discounts associated with a stand/booth including decorating company, special discounts. These additional costs can either be associated with the customer at the time of the original order entry or at a later time.
• Forms tracking.
• Comprehensive A/R with easy aging report writer and full credit control module.
• Dozens of standard reports. Additional reporting through the integrated adhoc query and report writer tools.
• Seamless interface with the MSGL Accounting system.
• Easy-to-understand Windows-based interface.
• RDMBS technology ensures robust and secure data. Includes ad hoc query and report writing tools. ODBC compatible.
• Mail merge with standard desktop products including Microsoft Word and Excel.
• The Exhibitions Module can be used along with the powerful ÉLAN CRM sales force automation system. This will enable you to effectively prospect to sell both exhibit space as well as conference attendance.

Not just another contact management system, ÉLAN CRM manages all of your contact information, call follow-up, scheduling and correspondence. All of the important sales and accounting history is available to your sales force with the click of the mouse. They can get answers to their questions on their own, without tying up your operations team.

It even includes the ability to download contacts and notes to a PDA!

The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.

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