SALES PROSPECTOR

ÉLAN Sales Prospector by Media Services is a powerful tool that performs two main functions: Customer Relationship Management (CRM) and Sales Analysis/Prospecting features.

Sales Prospector is specifically designed for the publishing industry. This module tracks prospects and existing clients and is fully integrated with Media Services' back-end systems (ÉLAN AD, ÉLAN CIRC, ÉLAN BOOK, ÉLAN EVENT etc.). Users of Sales Prospector can drill down into the client database to view history, order status, future orders, credit history and current receivables.

Unlike generic sales call and tracking systems, Sales Prospector gives you instant access to the data that helps you identify sales opportunities and maximize closing potential. Through its links to the Media Services back-end systems, Sales Prospector allows for some very powerful data analysis. For example:

• Who advertised in our competitors publications in the first quarter but did not advertise in our magazine?"
• Which of our advertisers in the last issue have not taken banner space on our web site?"
• Who bought a trade show booth at our exhibition that hasn't advertised?"
• Who spent more last year than this year?"
• Who bought products from us and is not yet a subscriber?"
• Whose contract expires in the next 60 days?"
• Give me a list of all apparel advertisers in New York City that spent more than $50k last year"

Before calling a prospect know his history:

• "What did he book with us last year?"
• "How many reader service responses did he get from the February issue?"
• "Is he on credit hold?"
• "When does his contract expire?"
• "Who called him last and what did they say?"
• "How many hits did his banner ad get?"
• "Where is his booth on our floorplan?"
• "Is he on our complimentary subscriptions list?"

Sales Prospector is designed to be used by publishing and sales executives, production and marketing personnel, sales reps and sales assistants. Built-in security allows each publisher to manage the sharing of data between department, sales groups and individual sales reps.

Principal features of the Sales Prospector include:

• Personal, shared and team-oriented sales rep databases
• Tickler file with time, date, priority ranking, contact and comments
• On-line and interactive or printed call reports and to-do lists
• Powerful search tools, e.g., by individual name, company, etc.
• Multi-level categorization of prospects by product and industry
• Built-in advertiser/agency relationship
• Sorting by prospect, advertiser or agency
• User-definable fields by data base and by individual sales reps
• Sales rep budgeting by pages, dollars and decision month
• On-line note pad
• Diary management tools
• On-line letter library
• Optional scripting with if/then routing
• Comp subscriptions and promo list management
• Comprehensive mail merge sorting tools, including selections by prospect and existing advertisers, by sales rep, date range, business by pages and dollars, and selections by industry category
• Sales rep and management reporting
• Built-in data base report writer

Links and interfaces

• Drill down tools for comprehensive insertion order analysis and history
• Status checking of present and future orders
• On-line interactivity with credit status and accounts receivable
• Optional on-line interface for order processing
• Optional on-line links to Market Share and Editorial software modules
• Optional interface to CircWorks for on-line comp subscription processing
• Links to Windows-based packages, e.g.; Word, WordPerfect, Lotus, Excel

Click on the links on the left to review these products in depth...

The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.