Business has its challenges. Your software doesn't have to be one of them.
With Competitive Ad Tracking you can get answers to questions like:
The Competitive Ad Tracking and Market Share component within the ÉLAN Ad Suite is an effective and efficient system for entering and analyzing your competitors' advertising billing revenue. With the ÉLAN Ad software, you have detailed knowledge of your advertisers and all of the potential and actual business they give you. Competitive Ad Tracking gives you the powerful tools to apply that information and compare and contrast your business with your competitors.
With the Competitive Ad Tracking and Market Share system you can define an unlimited number of competitive publications and have complete control of how you want to view your results. Compare share of market by publication, company, or industry type and easily determine who is running advertising, how much they are running, and which of your competitors are getting their business. Entry screens are optimized for quick input of competitive information, and all reports can be run in detail or summary. By entering the advertisers in your competitors' publications, you are automatically building your own prospect database.
Main features include:
When combined with ÉLAN CRM, a state-of-the-art Sales Contact Management system, your salesperson can see competitive information, anticipate market changes, and target growth areas.
The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.