CLASSIFIED ADVERTISING

The Classified Advertising application within ÉLAN Ad is designed to handle both line listings and classified display ads from start to finish. For publishers who carry small space advertising in the back of the book, or special listings sections throughout their publications, this module was designed to provide both a stand-alone product and a solution that integrates classified ad order entry, make-up, reporting and billing with the rest of ÉLAN Ad.

With Classified Advertising you can:

• Set up unlimited categories and sub-categories via tables
• Measure and bill ads in agate lines, words, characters or inches
• Set up frequency rates with discount percentages
• Create style sheets to include characters, lines and paragraphs
• Define Column widths, point sizes, headings and styles for your classified section
• Create material status tables that feed Production Workflow
• Define order entry security levels for classified and display ad management
• Develop reports by category, salesperson, and more
• Track commissions by salesrep

Your Ad Takers Can:

• Set up customers with contract rates, accessing both Classified and Display advertisers
• Get sales prompts by advertising category for up-sell and cross-sell to other categories
• Enter text, hyphenate & justify, and receive "quote" based on size and type of ad
• Insert, align and resize images in multiple formats, including bitmap, jpeg, tif and gif
• Receive auto-assigned text codes for ad retrieval, editing and pick-ups
• Set up Post Office boxes for reply mail

ÉLAN Ad's Classified Advertising application is backed by the same publishing-specific accounting and reporting capabilities as ÉLAN Ad, providing the tools to manage everything from order entry, through production, to billing, AR & Credit Collections, reporting and analysis.

The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.