ADVERTISING MANAGEMENT

ÉLAN Ad: the ad management software used by hundreds of consumer and business to business magazine publishers to handle ad order entry, ad billing, rate card and issue management, reporting and analysis of ad pages and revenue, production workflow and more.

ÉLAN Ad is the proven solution for managing advertising operations in single title as well as large multi-title publishing companies. For small publishers, Ad Manager is available along with all of MSG's applications in an ASP environment

The ÉLAN Ad module comes with Production Workflow, Competitive Ad Tracking and Market Share Analysis, and a full Accounting system, including General Ledger, AP, AR & Credit Control.

To realize the benefits of a fully integrated solution, ÉLAN Ad works hand-in-hand with ÉLAN CRM, a state-of-the-art Sales Contact Management. Most of our magazine publishing clients use a combination of Ad Manager and Sales Prospector to streamline advertising management processes and improve sales results.

No solution can match ÉLAN Ad for a combination of functionality and ROI.

With the ÉLAN Ad Suite you can:

  • Maintain an integrated client and prospect database
  • Track advertising orders from proposal to production
  • Bill ads in print and online
  • Build and bill classified ads
  • Calculate and validate rates and contracts on one or one hundred publications
  • Provide detailed reports for Sales, Production and Accounting
  • Monitor order status, production requirements, problem accounts
  • Improve Credit & Collections
  • Track competition and provide marketshare analysis (link to CAT PDF)
  • Analyze Business Trends
  • Provide Detailed Forecasts
  • Streamline Communication between Ad Sales, Internet Sales, Accounting & Production

If your company sells internet advertising, MSGL's separate ÉLAN Internet Ad module (click here) will track and invoice ads online, and integrate those customers with your print customer database.

ÉLAN Ad fully integrates with MSGL's ÉLAN CRM, ÉLAN Event, ÉLAN Circ and ÉLAN E-Commerce for a complete publishing enterprise solution.

The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.

Click on the links on the left to review these products in depth...